How to Create a Remodel Website That Nurtures Prospects

Home remodeling is one of the most personal projects people take on. It can be expensive and stressful, but it also provides the opportunity to turn a house into a dream home. The best remodel websites use design and content to nurture prospects over the long sales cycle, providing valuable information that helps them make informed decisions about who to hire for their project.

The website for Round Lake Remodeling has a simple, professional look that speaks directly to homeowners. Their ‘Why Choose Us’ section uses real client testimonials up front, giving visitors the confidence to reach out for a quote. Choice NW Construction captures the beauty of a remodeled home in their hero image, and their services menu is clear and thorough. The ‘Our Promise’ page is the cherry on top, clearly explaining their commitment to balancing vision with practicality.

If you’re considering creating a remodel website, begin by conducting a content audit of your competitors. Find out what keywords your prospects are searching for, and what kind of information they’re looking for. Then, create and publish a blog that answers those questions. This will help you establish yourself as an expert in your field, and it will provide a wealth of high-quality content that nurtures prospects over time. You should also include a “Contact” page that displays your contact info, and a form that allows visitors to request an estimate. Lastly, make sure your site is mobile-friendly and easy to navigate.